Effective Planning Is About What to Leave Out
Today my staff and I are taking the entire day to create a strategic plan for the coming year. The process, and its ongoing nature, is something I call Commitment Planning.
Date: 2011-12-20
3 Incredibly Useful Reasons to Hire a Coach
I've been coaching business owners for years. I've trained hundreds to be marketing coaches.
Date: 2011-12-09
Introducing Social Media to Your Business
Fact – too many businesses still need to wake up and realize that social media is not "one of these Internet fads" that will disappear.
Date: 2011-11-21
Marketing is 49 Percent Strategy and 49 Percent Execution
Every so often I run across an entrepreneur whose business is struggling, and who insists that this or that marketing tactic simply "doesn't work for my business."
Date: 2011-11-11
Your Business on the Cover of a Magazine?y
If you have value to offer, you have a story to tell. The story you
tell about your business—the words and images you choose—can make the
difference between being lost in the messaging noise or capturing your
customer's attention, interest and imagination.
Date: 2011-10-28
Pinterest & Harnessing The Power of Discoverability
If you haven't heard of Pinterest yet, you should take a minute and kick around on their site. Give Pinterest a review. Inevitably, a minute will turn into half an hour as you click from one thing to the eye-catching next.
Date: 2011-10-13
100 Women Bloggers You Should Be Reading
The inspiration for this blog post came about a year ago, when I spied a tweet lamenting the fact that "Best of…" blog lists often neglect to include women bloggers.
Date: 2011-09-16
Tips for Agencies Pitching to Bloggers
Kristin and I had the pleasure of attending the 2011 BlogHer Conference in San Diego a couple of weekends ago.
Date: 2011-08-26
Social Media is Sucking the Life Out of My Business!
The single biggest resistance I get when talking to clients about engaging in social media is the amount of time social media requires.
Date: 2011-08-17
Reasons Why People Will Talk About Your Business
People love to talk, you just need to give them a reason and make it easy for them to spread the word.
Date: 2011-08-05
Writing to Satisfy Both Readers and Skimmers on Your Website
Writing for the Web truly is different from writing for print. One of the most critical ways it's different is that people don't read the same way on the Internet as they do on paper.
Date: 2011-07-22
Do You Need a Blog And an Ezine to Market Your Business Online?
Clients ask me all the time…"Do I really need a blog and an ezine or e-newsletter? Isn't a blog enough?" Lately I've even had more than entrepreneurial client tell me "I want to do a blog, but I won't write an ezine."
Date: 2011-07-08
How to Use QR Codes to Market Your Small Business
I'm a huge believer in using a mixed-media strategy to market any business…Like using direct mail or print ads to drive people to a Web page; or online advertising to get people into a store. It almost always gets you more bang for the buck than any one tactic or medium by itself.
Date: 2011-06-24
Website Tweaks That Increase Results
I've been reviewing Websites, creating strategic Website plans to make it easy for visitors to find what they want (and for you to achieve your business goals), and writing Website copy for almost 10 years now.
Date: 2011-06-10
Advertising And PR Tips For Bloggers
While initially sitting in a SEO session, I quickly switched once I saw that Jason Falls was presenting. Jason is one of those speakers that gives great advice and he's funny.
Date: 2011-05-27
6 Lessons On Becoming Great
One of the most dynamic speakers you will ever hear at a live event is legendary business thinker and author Jim Collins.
Date: 2011-05-13
The Accountant And The Builder
This is a story about whether social media actually works to sell your business to new customers.
Date: 2011-04-29
Thirteen Ways To Get Your Clients To Think Like A Blogger
In the past few weeks, I've had numerous conversations with colleagues, partners and in some cases, clients, about blogging and the challenges of keeping a blog up and running.
Date: 2011-04-13
Are You Following a "Tail Lights" Strategy?
I've worked with a lot of clients over the years, and the faster the pace that the Internet drives, the more that I see one particular problem cropping up, what some would call a "tail lights" strategy–copying whatever someone else does first.
Date: 2011-03-30
Five Ways to Benefit from Real Time Data
Every businessperson knows that good data makes you smarter. Well, a truer statement might be that an accurate analysis of the right data can make a company smarter, but lack of any data can be fatal.
Date: 2011-03-18
How To Succeed In a World Of Failing Small Businesses
Someone asked me a great question recently.
"Why do some businesses, in the same industry, do really well during a recession, whilst others struggle or go broke?"
Date: 2011-03-04
How to Maximize Your Yellow Page ROI
So, you've been running a Yellow Page ad for several years and it's not generating the business it used to. Is it the size of the ad?
Date: 2011-02-17
How To Jumpstart Your Growth
Marketing can be expensive... Especially when it doesn't work as you'd hoped. But it doesn't have to cost and arm and a leg.
Date: 2011-02-04
Updating Your Keywords To Help Boost Your Business
Keyword research is one of the first steps in an SEO engagement, but the research should not end there. As time goes on, the list of focus keywords will naturally change.
Date: 2011-01-21
Using
Social Media To Grow Your Business
Social media and networking are very popular tools amongst the business sector. Corporations, retailers and entrepreneurs use the platforms extensively to market their products and services to consumers.
Date: 2011-01-06
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