How To Stay Ahead In Social Media
If there's a common theme I've been hearing from folks lately, it's this: I'm overwhelmed. Too much to do. Not enough time to do it. There's your day-to-day duties. 2011 strategic planning. Managing your team. And, oh by the way, you have to keep up with trends, best practices and new tools on a weekly basis.
Date: 2010-12-17
How To Succeed In Business
Earlier this week I had the great honor of being a panel moderator at the Ladies Who Launch Dream It! Launch It! Live It! Event here in Seattle. Boy was I blown away by the quality of the ladies at the event, as well as the insights from the women I interviewed.
Date: 2010-12-03
How To Best Update Your Blog
Last weekend, I had the wonderful opportunity to speak at the first-ever WordCamp in Minnesota. 300-plus people showed up to learn, network and get free WordPress swag (yes, I took home my fill of WordPress shirts, stickers and toys).
Date: 2010-11-19
Is Your Business Ready For Cyber Monday?
With the holiday shopping period fast approaching, there is one day that's especially important for online retailers – Cyber Monday.
Date: 2010-11-05
Replacing Your Current Business Approach
If thousands of people offer a very similar service to your own, your income will be limited.
Date: 2010-10-22
Facebook Places Can Help Your Local Business
Facebook Places has landed and whether you like it or not, it's going to generate significant interest and engagement.
Date: 2010-10-08
Battle Of The Sexes – Beauties Make More Than Beasts
New research shows the earning power of women is on the rise – something that, the Most Powerful Woman in Television, Disney's Anne Sweeney knows all about.
Date: 2010-09-24
Excel To The Top With Credentials From Notre Dame, USF and Tulane, 100% Online!
How can you fill in the gaps degrees leave
behind? Just answer a few simple questions and you'll discover
life-changing options for your career.
Date: 2010-09-23
Creating A Facebook Business Page As You
If your company has a business page on Facebook and your an administrator, you've probably realized that whenever you post to the wall, it appears to come from your business, and not you.
Date: 2010-09-10
Validating Your Content Authority
In today's online space experts and gurus and ninjas are a dime a dozen. Heck, there are so many self-proclaimed "thought leaders" that the price has dropped to a nickel a dozen.
Date: 2010-08-27
Do Not Over Complicate Your Business
Think about the humble cocktail stick. Nothing fancy - just a short, sharp piece of wood. Simple in design yet still multi-functional.br>
Date: 2010-08-13
Women Are Shaping The Internet More Then Ever
Do women and men interact differently online is a question I often get asked. Well here is some research that will help us all when considering how best to connect to our community online.
Date: 2010-07-30
Does Your Company Stand Behind Good Causes?
Sometimes you see something that helps put into perspective a whole class of behavior that makes no sense. I'm talking about the bland kind of corporate good citizenship that is stamped out by a cookie cutter and could easily be grafted on to any business.
Date: 2010-07-15
How To Stay Ahead Of Your Competitors
We should be in social media - just not right now. We should start a company blog - just not right now. We should be making our website more user-friendly - just not right now.
Date: 2010-07-02
Defining The Success Of Your Business Through Social Media
Social networks and blogs are changing how consumers find places and services, how and where they share their experiences, and eventually, where they will spend their time and money.
Date: 2010-06-18
Great Women Bloggers You Should Be Reading
The inspiration for this post began way back in November, when I spied a tweet lamenting the fact that blogger "Best Of…" lists heavily favor male bloggers. In this mindset, I quickly dashed off a post called "5 Female Bloggers Who Will Get You Thinking," which received such a wonderful response that I decided to expound upon it..
Date: 2010-06-11
Using Constant Research To Gain Social Media Results
If you are marketing to women and are not yet fully engaged in blogs and social networks, take note of the latest BlogHer-iVillage 2010 Social Media Matters Study.
Date: 2010-05-28
Questions To Ask Before Creating A Retargeting Campaign
Retargeting or Remarketing is way to put your ad in front of the people who have been to your site before and are likely to respond to you ads and offers.
Date: 2010-05-14
Have You Optimized Your Website For Search Or Customers?
Recently, I wrote a couple of posts on whether we are optimizing our sites for search engines or customers. I'd like to return to that theme and show an example of a company that is using its site to optimize for customers, and in so doing, helps themselves, too.
Date: 2010-04-30
Growing Business Trends To Consider
As time goes on, one of the more interesting trends that continues to happen with surprising regularity is how frequently new business models and ways of doing business are emerging through social media and online tools.
Date: 2010-04-16
Exploring
The State Of Professional And Personal Branding
Here is an interesting idea. Marc Andersen, my former Renaissance colleague, posted recently on his blog on applying "product service systems" to corporate environments.
Date: 2010-04-02
Quelling A PR Crisis With Social Media
When that bad story first hits your computer screen, you can be excused for feeling just a little bit panicked. If you're like most companies, you aren't prepared for a PR crisis.
Date: 2010-03-19
Getting To Know Your Customers So You Can Engage Them
"If you don't eat your meat you can't have any pudding. How can you have any pudding if you don't eat your meat!" Pink Floyd, The Wall.
Date: 2010-03-05
Finding Useful Business Information Can Be Daunting
Just about every business with a web site does something to market and promote it. When those companies are asked about web analytics, it's surprising how many look back with a blank stare.
Date: 2010-02-19
The Top Rocking Women Of Social Media
Last week Erik Qualmann posted a list of "All Star Social Media" players in his ClickZ column. Being included in such a list with the likes of Chris Brogan and Scott Monty was humbling to say the least. Erik qualified the list by saying they were mostly people he knew and he welcomed suggestions.
Date: 2010-02-05
Think Locally For More Business Success
For a long time, small businesses struggled with search marketing, because to succeed, they had to specialize, rather than being all things to all people in a local area.
Date: 2010-01-22
How Social Media Budgets Will Evolve In 2010
As we move into a new year, we also are experiencing a shift in budgets towards social media, as well as how they are allocated in the social space.
Date: 2010-01-08
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