Are You Ready To Let Your Emotions Market Your Business?
Do a Google search for "emotional marketing" and you'll find a whole bunch of views on what it is and how to tap into it.
Date: 2009-12-11
Building A Blog Without Sacrificing Your Business
I don't consider myself a real blogger. To me, real bloggers don't have jobs, they just get paid for writing about their opinions. Kinda like journalists.
Date: 2009-12-04
Building Your Brand Through Social Media Conversations
A recent study revealed 20 percent of tweets published are actually invitations for product information, answers or responses from peers or directly by brand representatives.
Date: 2009-11-20
Using Twitter Lists To Stay On Top Of Your Business
Did you notice that Twitter added list functionality to follow this week? I have had a few people ask me what is the purpose?
Date: 2009-11-06
Using Social Media Tools To Keep Up With Customers
Keeping up with the latest technologies and how consumers use them can feel like a full time job. But ignoring it can also torpedo your best marketing efforts. Here are 5 cutting edge tech trends that you may not be paying enough attention to...
Date: 2009-10-23
Increase Your Business Conversions With Direct Responsibility
Who's in charge of conversions in your company, or at your clients' companies? Anyone? Maybe it's time to get on that-a new study by Econsultancy and RedEye, published today, indicates that companies with at least one employee directly responsible for conversions are more likely to improved their conversion rates over the last year.
Date: 2009-10-09
Your Business Could Be Losing Nearly 50% Of Potential Income
If you haven't already read Chris Anderson's seminal book "The Long Tail", you could be leaving a lot of business and income potential on the table, especially if you're an affiliate marketer.
Date: 2009-09-25
Understanding Your Content And Marketing Your Product
In the early '90s, the hottest screen saver product around featured flying toasters, which has since come to symbolize the triumph of marketing for a product that no one really has to have. But what about your marketing?
Date: 2009-09-11
How To Market Your Brand Online Without A Website
Do you have to have a regular website to market your business or hobby? The answer is no, you can use a piece of toilet paper and market it on the internet.
Date: 2009-08-28
Get That E-book Sold!
Have you ever thought about writing and publishing a book, but didn't know where to start? Or maybe you were afraid of ending up with hundreds of copies gathering dust in your garage?
Date: 2009-08-14
Increasing Your Customer's Business Engagement
Shantanu Narayen of Adobe recently said "Engagement is the new business mandate" and when Denise Shiffman (author of The Age of Engage) spoke at a recent...
Date: 2009-07-31
Making Your Article Stand Out From The Crowd
Like everyone else you are probably writing unique high quality articles and submitting them to relevant sites and article directories.
Date: 2009-07-17
Increasing Local Visibility With Google Business Center
While doing some local search marketing for a client of mine last Friday I took a moment to watch the introductory video at the Google Local Business Center and I was impressed on how well it got the message across to viewers.
Date: 2009-06-29
Improve Business Branding Through Email
What would you say if I told you that there was a free and easy way to get your Website address-and even your business name-in front of hundreds of people?
Date: 2009-06-19
Drawing New Customers To Your Business Like Bees To Honey
Is word of mouth and referrals enough to grow your business, especially with the economy headed south?
Date: 2009-06-04
Building Your Online Authority And Trust
There is an interview on Open Forum in which Seth Godin interviews Richard Branson. The question is: Why is small business is better than big business?
Date: 2009-05-22
There Is Nothing More Important To Owners Than Control
There is nothing more important to a small or medium business owner than control. It is one of the main reasons why they are in business for themselves.
Date: 2009-05-08
Have You Built Up Trust In Your Company?
On Christmas Day in 1990, British computer scientist Tim Berners-Lee sent a communication between an HTTP client and receiving server.
Date: 2009-04-22
Managing Your Business' Online Footprint
The other night I was on 207, the evening news magazine here in Maine, talking about managing your-and your company's-online reputation. What is online reputation?
Date: 2009-04-10
Get More Social Impact From Your Strategy
As I've been talking with people about Fruitful's mission to advance "conscious capitalism," it's become clear that social impact is often perceived as a nice-to-have rather than a critical component to business strategy. Here are 10 reasons why you may want to help your company rethink that notion. .
Date: 2009-03-27
Hiring a Dedicated SEO for Your Company
This is a continuing series of questions that need to be asked before you engage in any kind of SEO strategies or services.
Date: 2009-03-13
Increase Your Business Visibility With Video Marketing
Maybe you've been feeling overwhelmed by the technology... Or you're just not sure online video is for you. Well there's no better time than the present to turn on your inner director, bust out a video recorder, and get your own videos our there.
Date: 2009-02-23
Measuring Your Conversions Online And Offline
I constantly counsel people to make their Web site more than just an online brochure–they must measure their conversions online and offline so they know what it’s worth to bring that extra visitor to their Web site.
Date: 2009-02-11
Applying An Organizational Approach To Internet Marketing
Top-Down Internet Marketing. I guess a pretty cool article to go with this headline would be about SEO, paid search and social media happening while you are zipping down PCH (Pacific Coast Highway for the uninitiated) in a convertible with your top down.
Date: 2009-01-30
Small Businesses Need to Adopt LinkedIn
Ah yes. Social media. It's all the rage. It can also create some rage if you let it. It has on occasion caused outbreaks of nervous twitches and strange rashes as well (you better see a doctor about that).
Date: 2009-01-16
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