SEO - Does It Wreck The Customer Experience?
At the Chicago Search Engine Strategies conference held earlier this month, two themes were repeated in various ways by different panels of speakers that I felt were strong messages to keep in mind.
Date: 2006-12-22
Women 2.0
Women 2.0 (a division of Entrepreneur27) and Stanford BASES are hosting their next event focused on individuals who went against tradition and took big risks, resulting in careers that they really enjoy. In many cases, these entrepreneurs actually "created" or joined real business based on their passions, allowing them to earn a living doing something they love..
Date: 2006-12-08
Where Are The Women Bloggers In The Tech Industry?
"Where are the women?" Be they bloggers, or web site developers, or programmers, when it comes to certain industries, suddenly the number of men to women drastically drops.
Date: 2006-11-17
Marketers Going After Mommy Bloggers
We all know that marketers are targeting bloggers, hoping to get some word-of-mouth going.
Date: 200
6-11-03
Oprah's Good For Your Website
Book authors are quite aware that a mention on Oprah is the shortest distance between relative obscurity and the best sellers list. U2 front man Bono, and his corporate sponsors, just found out that Oprah's good for web traffic, too.
Date: 2006-10-20
Bloggers As Speakers: Talking Business
Bloggers should add speaking engagements to their growing repetoire of skills. There is no better way to develop a national and international reputation as an expert than sharing your knowledge through the various print and broadcast media.
Date: 2006-10-06
Where To Find Small Business Grants For Your Start-Up
Grants are given every year for a variety of reasons, from small business start-ups, continuing education, preserving historic monuments, to art..
Date: 2006-09-22
Women Entrepreneurs - Get Up And Running
Yeesh. Women outpace men in new businesses about 2 to 3. Latina women in particular are entering entrepreneurial ranks full speed ahead, outpacing every other demographic group.
Date: 2006-09-08
Franchisor Training - Your Shortcut To Success?
f you are like most women, you chose a career path at the tender age of 18 or 19 and have dutifully followed that path for many years.
Date: 2006-08-25
Women Have Three Secret Weapons In Business
Women have 3 assets that I see as secret weapons in the business world. For the past 30 years or so, women have been encouraged to behave as their male counterparts do so they can succeed and achieve equality...
Date: 2006-08-04
Marketing To Women: Don't Waste Our Time
As a woman, there are many ways to keep me from doing business with you. One is to send me email spam; like most people, I don't like that. Another way is to send teenagers to knock on my door to sell your product; if I don't recognize the person knocking, I won't answer. These are typical annoyances for most people, however, the #1 way to keep me from doing business with you may not be...
Date: 2006-07-21
Girl Power: Raising A Female Entrepreneur
I was born in the '70's. Yes, I was raised on Sesame Street, seeing that Maria could work at the hardware store and Burt and Ernie shared the domestic chores...
Date: 2006-06-30
Women Entrepreneurs Prove It’s Not Just A Man’s World
I had the honor of speaking at a women's business association luncheon on the topic of entrepreneurship. When I mentioned to my wife the day before that I was speaking to group of women entrepreneurs she asked, "Why on earth would they ask you to speak?"
Date: 2006-06-16
Small Business Loans For Women
The Small Business Administration reports that women owning businesses in the United States are continuing to rise and today these businesses employ over 27 million people and contribute over three and a half trillion dollars to the economy.
Date: 2006-06-02
I <3 BlogHer
While I do not write often enough about BlogHer - okay, I have never written about them before - I cannot put into words how much I love them.
Date: 2006-05-19
Will Social Media Shatter The Glass Ceiling?
Despite our country's great strides in working to give women equal rights in virtually every aspect of society, there is still a "glass ceiling" both in PR and in the broader Fortune 500...
Date: 2006-05-05
Marketing Research: Know Your Customers
Having a competitive advantage over other businesses targeting
the same market as yours is a basic, survival must...
Date: 2006-04-13
EU Women Outpacing Men On The Web
The Internet is Europe's fastest growing media and EU women
are on pace to overtake men as the most active online consumer.
Date: 2006-03-31
Bringing Clients In The Door
You're a professional - either a doctor, or a dentist, or an artist. Maybe you're an independent sales person who works on commission, or a speaker who must sell yourself.
Date: 2006-03-17
Top
Seven Strategies To Help You Market Your Local Business...
Roughly 75% of the business owners I speak with in any given town or city see
little, if any, need for an online presence.
Date: 2006-03-03
Women
Managers Leaving Corporations For Entrepreneurship
Increasingly, women managers are choosing to "opt out" when
corporations fail to meet their professional needs.
Date: 2006-02-10
If
You Haven’t Done So Yet — Ask For Feedback
With the new year comes a new page. Before you begin to fill the page, get a sense
of what your clients and colleagues see as your strengths and your opportunities
for improvement.
Date: 2006-01-20
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