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Alternative Marketing Strategies
Marketing online has become fiercely competitive. Marketers are attempting to
unravel and decipher online marketing to succeed. Some argue that there should not be a distinction between traditional (off-line) marketing and online marketing. Others feel that concepts applied to mail order...
http://www.womensbiznews.com/2005/1222.html
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12.22.05 |
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Self-Sabotaged By Research
A woman
in my MasterMind group posed a question today: why did she spend all her time
doing research and never actually go on with "doing" the thing she was researching?
She loved looking up information, finding resources, interviewing people, gathering
facts. But taking these facts and applying them to her business seemed to always
be put on the back burner...
http://www.womensbiznews.com/2005/1202.html
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12.02.05 |
| Advertising In RSS Feeds
As publishers have moved towards monetizing RSS feeds, their have been vibrant
discussions as to whether advertisements in feeds are viable or whether they will
drive subscribers away.
http://www.womensbiznews.com/2005/1104.html
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11.04.05 |
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Is Sponsorship Right For My Company?
Trade
shows are a bonaza of sponsorship opportunities. Talk with any show organizer,
and they'll be more than happy to explain how you can make sure your company's
name and logo are plastered all over the arena, on the program guide, over the
hospitality suite, even on the tote bags everyone carries around all day.
http://www.womensbiznews.com/2005/1010.html
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10.10.05 |
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Find
What Distinguishes You From Your Competitors
U.S.P.,
in marketing, is the acronym for unique selling proposition. This is asking, "What
distinguishes you from similar products or services, even businesses as a whole?"
http://www.womensbiznews.com/2005/0914.html
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09.14.05 |
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Women
Entrepreneurs Guide To Financing
It's a
fact, over 66 percent of new business owners are women. And did you know that
women entrepreneurs are 75 percent more successful than their male counterparts
at managing and profiting with their own home based business.
http://www.womensbiznews.com/2005/0817.html
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08.17.05 |
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Are
You Leveraging Your Business Network?
Just
yesterday I received an email from a colleague telling me her husband had been
laid off from yet another corporate job.
Will the downsizing ever stop? I doubt it. Most large corporations focus
purely on the bottom line and employees are the biggest expense.
http://www.womensbiznews.com/2005/0729.html
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07.29.05 |
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Politics
In The Workplace
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Is
It Time To Re-assess `Women's Work' In 2005?
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Female
Workers Benefit From Supportive Managers
Women
advance up the corporate ladder when managers fulfill a supportive role. In a
study commissioned by Texas-based computer maker Dell and market research firm
Harris Interactive ...
http://www.womensbiznews.com/2005/0429.html
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04.29.05 |
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Small
Business Postage Solutions
You manage,
run, market and grow your small business with your own two hands - and even your
own finances. Time and money are essential, cost and convenience are critical.
Eliminate the need to ever have to go to the Post Office again - and help your
business look more professional at the same time.
http://www.womensbiznews.com/2005/0420.html
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04.20.05 |
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Rules
Of Thumb For Marketing To Your Past Customers
Keeping
in touch can dramatically increase business, when done properly. It's a fact that
your customers are your best leads. This means that the most likely people to
purchase your products and/or services are the ones who have paid for them before.
http://www.womensbiznews.com/2005/0401.html
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04.01.05 |
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Direct
Mail – Don’t Assume, Just Test And Track
Where
to Start: Most novice marketers have definite fixed ideas about direct mail that
are way off base - most often in the area of what to spend and how much to do.
http://www.womensbiznews.com/2005/0307.html
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03.07.05 |
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Getting
Paid For Your Marketing Materials
How many
times have you heard the same sound bites come out of your mouth to your clients,
prospects, and audiences, almost boring yourself to tears in the process? Imagine
generating money directly from those sound bites, from those pearls of wisdom
that effortlessly trip off your tongue. Yes, it is completely possible, and here's
how to do it.
http://www.womensbiznews.com/2005/0214.html
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02.14.05 |
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An
Often Overlooked Strategy For Getting Your Foot In The Door
Most companies
are constantly seeking efficient and cost effective marketing and promotions strategies.
It's likely they are also seeking strategies to increase sales through obtaining
key information. Regardless of the industry, almost everyone has heard or read
arguments saying sales and marketing are separate, while at other times hearing
and reading they are interconnected.
http://www.womensbiznews.com/2005/0124.html
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01.24.05 |
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7
Steps To Marketing Success
In the
past it didn't take nearly as much marketing effort to build a business as it
does today. Unfortunately, many people are holding on to the belief that things
are still the way they were and are not doing what needs to be done to make their
businesses succeed. Marketing your business is something that is a constant process
and takes a considerable amount of focus and commitment.
http://www.womensbiznews.com/2005/0110.html
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01.10.05 |
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