|
 |
| Recent
Articles: |
| Tips for Agencies Pitching to Bloggers |
| Kristin and I had the pleasure of attending the 2011 BlogHer Conference in San Diego a couple of weekends ago. While we didn't know what to expect going into to the female blogging conference – given it was a first for both of us – we came out of it thinking about our relationships with bloggers and how we can improve those efforts on behalf of our clients.
While Kristin explored the phenomenon of bloggers pitching directly to brands or agencies in an attempt... |
| Read
More... |
|
|
| Social Media is Sucking the Life Out of My... |
| The single biggest resistance I get when talking to clients about engaging in social media is the amount of time social media requires. Most companies that are not using social media find it overwhelming and difficult to understand. And, they... |
| Read
More... |
|
| Reasons Why People Will Talk About Your Business |
| People love to talk, you just need to give them a reason and make it easy for them to spread the word.
Word of mouth
If you want to develop word of mouth publicity or referrals, it helps if you understand a little about what motivates people to... |
| Read
More... |
|
| Writing to Satisfy Both Readers and Skimmers... |
| Writing for the Web truly is different from writing for print. One of the most critical ways it's different is that people don't read the same way on the Internet as they do on paper. In fact, many people don't read on the Web at all—at least not at first. |
| Read
More... |
|
|
|
|
|
