Writing to Satisfy Both Readers and Skimmers on Your Website

July 22, 2011

Writing to Satisfy Both Readers and Skimmers on Your Website

By Stacy Karacostas

Writing for the Web truly is different from writing for print. One of the most critical ways it's different is that people don't read the same way on the Internet as they do on paper. In fact, many people don't read on the Web at all—at least not at first. Instead they skim and scan to see if your business has what they're after.

Then, only if they're really interested will they read your site content word for word. Or do a mix of skimming and reading.

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Other iEntry Business Resources:

	WebProNews.com
	Jayde.com
	MarketingNewz.com

	SalesNewz.com
	womensbiznews.com
	InvestNewz.com

	eCommNewz.com
	WebsiteNotes.com
	AdvertisingDay.com