| The Accountant And The Builder |
| This is a story about whether social media actually works to sell your business to new customers. As a "digitally-savvy" customer, I was confronted recently with the personal challenge of finding a service provider to work with in two entirely different... |
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| Thirteen Ways To Get Your Clients To Think... |
| In the past few weeks, I've had numerous conversations with colleagues, partners and in some cases, clients, about blogging and the challenges of keeping a blog up and running.
Most of those conversations come down to one thing: Content. |
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| Are You Following a "Tail Lights" Strategy? |
| I've worked with a lot of clients over the years, and the faster the pace that the Internet drives, the more that I see one particular problem cropping up, what some would call a "tail lights" strategy–copying whatever someone else does first. |
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