A collection of news and articles covering the latest developments for webmasters and site owners seeking to enhance their online properties. Building better websites for business
April 29, 2011
The Accountant And The Builder
By Rohit Bhargava
This is a story about whether social media actually works to sell your business to new customers. As a "digitally-savvy" customer, I was confronted recently with the personal challenge of finding a service provider to work with in two entirely different industries. The first was an accountant, and the second was a builder for a home improvement project. How did I go about finding the right providers to work with?

The first place I started was search – but for local providers it didn't turn out to be that useful because there were too many results and no way to really compare them. Instead, I found myself using a combination of polling and browsing my social network for suggestions, and resorted to the decidedly traditional method of finding phone numbers and calling these businesses directly.

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