How to Maximize Your Yellow Page ROI

February 17, 2011

How to Maximize Your Yellow Page ROI

By Rich Brooks

So, you've been running a Yellow Page ad for several years and it's not generating the business it used to. Is it the size of the ad? The colors or lack of colors? Is the design too busy or too plain? How do you get more ROI (return on investment) for your Yellow Pages ad?

Cut it in half.

That's right; when the Yellow Pages rep comes knocking this year cut your ad spending in half. The reason is that no one uses the Yellow Pages any more. The only time I use the Yellow Pages is if I see a bug infestation in my house. To call an exterminator? No, to crush the little buggers under that 10lb, yellow-stained block of dead trees they send me every year without asking.

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