How To Stay Ahead In Social Media

December 17, 2010

How To Stay Ahead In Social Media

By Arik Hanson

If there's a common theme I've been hearing from folks lately, it's this: I'm overwhelmed. Too much to do. Not enough time to do it. There's your day-to-day duties. 2011 strategic planning. Managing your team. And, oh by the way, you have to keep up with trends, best practices and new tools on a weekly basis.

I'm right there with you. Although I get paid to stay on top of trends, news and the newest tools for my clients, I struggle, too. I think if you're not struggling, you're either lying or you're some super-human cyborg cut from some kind of Terminator meets Predator cloth.

So, if you can't keep up, what can you do?

You do your best. You set up systems and processes to try to find 1-2 nuggets a day that will benefit your client or organization. Without this kind of discipline, you will fall behind. Quickly.

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