A collection of news and articles covering the latest developments for webmasters and site owners seeking to enhance their online properties. Building better websites for business
August 27, 2010
Validating Your Content Authority
By Frank Reed
In today's online space experts and gurus and ninjas are a dime a dozen. Heck, there are so many self-proclaimed "thought leaders" that the price has dropped to a nickel a dozen. As a result, it can be hard for the consumer of today to tell who is telling the truth and who is telling a tale. Interestingly enough, this proliferation of so-called experts allows for companies that truly have expertise to shine, through their use of content. Never before has there been more outlets to exhibit genuine expertise that goes beyond a hollow profile with nothing to back it up.

If you know that you are an expert in a particular field, it is important to first take inventory of what evidence you have of that expertise. If your company is a leading company, are there industry-recognized groups or associations who say that? Are company executives and employees regularly singled out for their expertise? What publications recognize you or your company as an industry leader?

Once you have gathered all of the evidence, it will be important to decide just how you want to exhibit your expertise through your content. Here are some options to consider:

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