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Using Constant Research To Gain Social Media Results By Sally Falkow If you are marketing to women and are not yet fully engaged in blogs and social networks, take note of the latest BlogHer-iVillage 2010 Social Media Matters Study. 73% of online women are now active social media users, engaging weekly or more often with top social media platforms. Social media is playing an increasingly important role in the everyday lives of Americans, particularly when it comes to getting advice on consumer products with many consulting blogs or message boards before making purchases. Some of the key findings of this study caught my attention: Continue Reading

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