Recently, I wrote a couple of posts on whether we are optimizing our sites for search engines or customers. I’d like to return to that theme and show an example of a company that is using its site to optimize for customers, and in so doing, helps themselves, too. PeaPod, for those who don’t know is a leading grocery delivery business owned by Stop & Shop, and you might learn a trick from them.
This optimization offered by PeaPod isn’t around anything really exciting, but about the truly mundane: delivering groceries.
If you’ve never used an online grocery service, you might not have thought about how it works, but thousands of customers use PeaPod to deliver groceries to their homes when they want them, some several times a week. So, after they’ve loaded up their shopping cart, customers select from dozens of time windows for the delivery in the next few days.
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