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10.23.09
Using Social Media Tools To Keep Up With Customers
By Bruce Houghton
Keeping up with the latest technologies and how consumers use them can feel like a full time job. But ignoring it can also torpedo your best marketing efforts. Here are 5 cutting edge tech trends that you may not be paying enough attention to:
1. Facebook Lite - A lighter cleaner version of Facebook
originally designed for lower speed connections, including on smart phones,
here and overseas, it's also gaining
traction in beta with some media overloaded techies. Why care? A lot
of those nifty widgets you're using to deliver content to your Facebook
page won't appear in the Lite version.
2. Email Fatigue - Email is still the number one way for
artists to connect with tans - particularly when making announcements. But
just like the rest of us, fans are suffering from email fatigue. Solution?
Use email judicially. Put info in the subject line and keep messages shorter
sending them to the web for details. Most of all, create other avenues of
communication: Twitter, Facebook, MySpace, text messages, etc.
3. Google Wave - This open source app combines email, IM,
chat, Twitter and more in a single stream or wave.(see
video) Think of it is a feature-rich shared document or conversation.
Google Wave opens up almost endless possibilities for artist and fan interaction.
It's currently in limited beta; so check
for updates and try to get on the waiting list.
4. Android & Blackberry - The iPhone gets all the press.
But consumers own many more Blackberrys than iPhones and will for some time.
Android should also gain traction with important early adopters as more
phones hit the market based on Google's mobile platform. So don't just think
about creating apps for the iPhone or worrying about how your pages load
there. Other mobile platforms deserve your attention too.
5. Twitter Lists - You've worked hard to build your following,
but your Twitter world dominance could change if you don't pay attention
to a new feature currently in beta. Twitter
Lists allows a user to aggregate multiple feeds together in a stream
that they can share. How could this effect you? What if 6 of the hottest
death metal bands in Cleveland create a mutual Twitter list and your not
one of those bands. Start thinking now about who you can join forces with
to build your own Twitter List.
Comments
About
the Author:
Bruce Houghton is a 25 year music industry veteran who owns booking agency Skyline Music and the tour marketing company Skyline Innovations. http://www.hypebot.com
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