Increase Your Business Visibility With Video Marketing

Win a Negative Keyword List...
For those of you launching or currently operating a negative keyword campaign, WebProNews has some great news to tell you. In this video from SMX West, Ken...

Recent Articles

Measuring Your Conversions Online And Offline
I constantly counsel people to make their Web site more than just an online brochure–they must measure their conversions online and offline so they know what it's worth to bring that extra visitor to their Web site.

Applying An Organizational Approach...
Top-Down Internet Marketing. I guess a pretty cool article to go with this headline would be about SEO, paid search and social media happening while you are zipping down PCH (Pacific Coast Highway for the uninitiated) in a...

Small Businesses Need to Adopt LinkedIn
Ah yes. Social media. It's all the rage. It can also create some rage if you let it. It has on occasion caused outbreaks of nervous twitches and strange rashes as well (you better see a doctor about that). I always...

If it Can Be Searched, It Should Be Optimzed
Search engine optimization can be challenging enough, especially for large, enterprise organizations rich with digital assets. They're also rich with policies , procedures and often times a labrynth of content approval and publishing processes. An effort to optimize and...

Is Social Media Marketing Worthless?
Social media is the next big thing! No, it's the big thing! It is here, now, and it is big! Let's face it, if you're not aboard the cluetrain to social media marketing city, you're sitting on that station alone! A pity, then, that...

Pubcon: Creating Relevant Content
The session focused on how important it is for web sites to create relevant content. It stressed how achieving this one objective could ensure success to your Internet Marketing objectives. Moderator: Derrick Wheeler...

Simple Tips To Prepare Your Web Business for...
Smart businesses recognize economic slowdowns as opportunity to move forward relative to competition. As any house painter will tell you, rainy weather is the time to clean brushes, repair ladders and secure the...

02.23.09

Increase Your Business Visibility With Video Marketing

By Stacy Karacostas

Have you been thinking about jumping on the online video bandwagon, but didn't know where to start?

Maybe you've been feeling overwhelmed by the technology...

Or you're just not sure online video is for you.

Well there's no better time than the present to turn on your inner director, bust out a video recorder, and get your own videos our there.

After all, video is destined to be a big part of the wave of the online future (just look at the popularity of YouTube, and all the new technology for video email and conferencing). Yet surprisingly few small business owners have jumped on. This means online videos are a terrific way for you to stand out from the crowd.

Did you know...

• Marketing with video is up to 600% more effective than print alone (according to a study by the Wharton School of Business)

• Video converts customers 3X more than other media

• Video builds instant rapport and establishes an immediate connection with your customers

• Online Video is proven to increase sales and boost conversion rates

• Video also improves your search engine rankings
• Your video could "go viral," reaching millions of new customers

And thanks to all the advances in cameras, I promise they're a snap to make-even if you're a total technophobe. And they're also a really effective way to market your business on the cheap.

Of course, as you probably already suspected, there are a few secrets to creating and posting videos without pulling your hair out.

Nowadays I can create and post a video in about 30-minutes. But when I first decided to start posting videos it wasn't that easy at all. I got out my trusty mini-dv recorder, made a short video, and got all excited. I wasted almost 8 hours trying to edit the darn thing with 3 different software programs. And I hadn't even tackled formatting or uploading it yet!

About to give up, I ran across some helpful tips, made a tiny investment in a Flip video camera (about $130) and re-recorded my video. Then had it edited, formatted and posted to both YouTube and My Space in about an hour. Woohoo!

Now I've posted 5 more, and have others on the way (you can see ‘em all here: http://www.youtube.com/user/StacyKaracostas). The result has been about 350 or 400 more people finding me than would have otherwise. Not bad, but not as good as I'd like.

So I'm excited to learn more when I interview Lou Bortone, "The Online Video Guy", next week. He's promised to share all his best online video tips and secrets with you on the call so you can...

"Get Started Making Your Own Web Videos Quickly, Easily and Cheaply...and Profit from the Incredible Marketing Power of the Online Video Revolution!"

You'll even get the chance to ask him your personal questions live at the end too.

If you've been thinking about making and posting videos on the web, you should join me for this month's teleseminar too:
Get the details and save your spot on the call-or reserve your copy of the audio-by clicking this link:
http://www.success-stream.com/teleseminar-9.htm

Have you been using online videos to market and grow your business? If so, I'd love to know what's been working best for you. Please do share by leaving your comments below.

Comments

About the Author:
Practical Marketing Expert Stacy Karacostas, founder of SuccessStream Sales & Marketing Solutions, specializes in taking the stress, struggle and confusion out of growing your small business. She's the author of the 2-page marketing plan workbook Putting Your Business on the Road to Success, and The Small Business Website Bible. Stacy also writes the fun and informative Marketing Junkie blog and Bright Ideas weekly newsletter. For more practical, business-building wisdom help yourself to a copy of her free report The 7 Deadliest Small Business Marketing Sins... Are You Guilty?

About WomensBizNews
WomensBizNewz delivers news, opinion and hands-on expert advice by women and for women in business. It's about Women In Business Achieving Success.

WomensBizNews is brought to you by:

WebProNews.com	Jayde.com
MarketingNewz.com	SalesNewz.com
CareerNewz.com	InvestNewz.com
eCommNewz.com	WebsiteNotes.com
AdvertisingDay.com	ManagerNewz.com
SearchNewz.com	CRMNewz.com